Google, which is currently the world's most visited web address, has begun rolling out a redesign of its homepage.
The revamp features a flattened, reshaped logo and replaces the previous menu bar with a smaller range of links on the page's right-hand side.
The move comes in the same month that Yahoo's logo and Microsoft's Bing search tool have also been updated.
A Google spokeswoman said that similar changes would now be "slowly rolled out" across its products.
A blog post added that the firm intended to "streamline" users' experience of its services to prevent "distractions".
It is the first change to Google's logo since 2010. Not all users will be able to see the redesign yet.
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